Selective Attention / Inattention Blindness. Why People Ignore Your Design.
Oh my goodness. I ran into this kick ass article and video on uxmag.com. In short sometimes design element that are right in front of our face can some times be missed do to a concept in psychology called inattention blindness, or selective attention. The above video is a great demonstration of this phenomenon. UXmag brakes down these 3 key points related to selective attention that are particularly relevant to UX design:
- Human visual perception is much more incomplete and inaccurate than most people realize.
- More focus in one area means less attention elsewhere.
- Expectations manipulate our perceptions.
- Motivations manipulate our perceptions.
Andrew Turrell
October 30th, 2011 at 12:47 pm
I’m glad you liked my article! Thanks for the link back.
Mario
November 6th, 2011 at 4:25 pm
Andrew thanks for dropping in. I thought your article was brilliant and fascinating.
Joe
November 13th, 2011 at 10:58 pm
I remember watching this in college and someone in class ruined it for us by laughing out “haha, a gorilla” so I’ll never know if I actually would have gotten this on my own or not.
unique exercise though
Mario
November 14th, 2011 at 8:52 pm
LOL… what kind of jackass would blurt answer? He ruined it for you. Once you know the gorilla is coming it’s impossible to miss.