Selective Attention / Inattention Blindness. Why People Ignore Your Design.
Oh my goodness. I ran into this kick ass article and video on uxmag.com. In short sometimes design element that are right in front of our face can some times be missed do to a concept in psychology called inattention blindness, or selective attention. The above video is a great demonstration of this phenomenon. UXmag brakes down these 3 key points related to selective attention that are particularly relevant to UX design:
- Human visual perception is much more incomplete and inaccurate than most people realize.
- More focus in one area means less attention elsewhere.
- Expectations manipulate our perceptions.
- Motivations manipulate our perceptions.