Nothing says mindless like destroying a perfectly good new iPad. But before you point fingers and call this video stupid, keep in mind that it’s creators Blendtec is known as the founding father of social media optimization for businesses. These guys are capitalizing on all the buzz sounding the iPad. One day after the iPad’s release they put out this video. Call it borrowed interest if you want. I think it’s a smart way to promote a blender. With 100 million video views it’s safe to say that it works.

Credit: digitalbuzzblog.com

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