Designing a logo can be a painful, drawn out process. For the AWIARE logo (The Alliance for Weedon Island Archaeological Research and Education) inspiration came quickly. Weedon Island and its Archaeological Research Center are truly unique. After visiting the center, I felt privileged to design a logo for such an amazing place. I’d like to share the thought process behind the design of the AWIARE logo.
The hardest assignment a graphic designer can take on is designing anything for his or her self. This is especially true when designing logos. For me, it was a long and painful process. I couldn’t commit to anything. I was very critical and, often times, it was one step forward and two steps back. I’d like to share some of things that worked as well as some of the mistakes I made. The next case study in the Step By Step Design Series is the ocondesign logo. As always, your feedback is encouraged and appreciated. Let me know what you think of the process and the final logo.
Just as important as the final design is the road it takes to get there. The best way to demonstrate this is by giving you a behind the scenes look at the proven design process that I and many other designers use. I hope it offers insights into the thinking as well as the work itself. I’ll kick things off with step by step design overview of the Thomas & Gray logo. A company that makes custom furniture.
