ocondesign

HTML 5 Gallery

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html5gallery

HTML5 gallery has two primary aims, the first is to showcase sites that use HTML5 for markup, so that we can see how people have interpreted the specification and how they’ve implemented it. This leads me on to the secondary aim which is to help people learn about html5 and how it should be used and how to implement it. It worth the visit. HTML5 will soon be the new standard. It’s time to get familiar with what it can do.

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Levi’s Facebook Friend Store: Social Media Done Right

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Lot’s of corporations are having a hard time wrapping their heads around social media. Most have a “If you build it they will come” mentality. But there is more to social media then simply having a facebook page. You have to do something with it. It’s nice to see Levi’s leveraging the new Facebook “like” plugin launched last week. They’ve integrated the new “like” feature with every product on the site so at a quick view, you can see the number of facebookers who like the item and also cast your own vote. You can check out the store here

Credit: digitalbuzz

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eBlast Best Practices & Inside The Box Thinking

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eblast-best-practice-header

I ran into this EDM (created by Pmweb) to promote the leading water-park in Brazil. This eBlast shows that “best practices” are not the be all and end all when it comes to designing engaging digital creative. The next time a digital producer or AE tells you to put important content “above the fold” or that the logo needs to be in every frame of your banner ad send them to this post. The eBlast below brakes every rule in the book. But it works. If we want our work to stand out we have to stop letting data drive creative and start thinking outside the box. Sometimes taking layout direction from a digital producer or AE is like taking fitness advice from a couch potato. Not all of them are in good shape.

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The Future Of Print Designers

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The-Future-Print-Designers

In 1980 technology purged many designers from the industry with the introduction of the personal computer. Those that failed to adapt simply didn’t have the skill set to stay relevant or employed in the digital age. Do you know of any “paste-up artist” currently employed? I don’t either. The grim reality is that many designers are at the crossroads again. If print design is the only skill set you bring to the table, I think it’s a matter of 5 years before you are not marketable. Below are 2 videos featuring the future of print design. It’s fascinating, exciting, full of opportunity, and it’s got interactive written all over it.

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Surefire Way To Lower Bounce Rates

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bounce-rates

For a while there it seemed like the more visits I got the higher my bounce rates soared. My site was getting more bounce then a load of laundry. ( Insert cricket sound effect here.) I sprang into action and implemented a few surefire changes that lowered my bounce rates by 20% (the lower the number the better). If they worked for me, they will certainly work for you. A bounce occurs when a web site visitor only views a single page on a web site and leaves a site without visiting any other pages. It’s a good way to tell if your site is keeping your visitor’s attention. A 50% bounce rate is considered OK. 30% is considered excellent.

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